PRIVACY POLICY

At The BU Life, your privacy matters. We’re committed to protecting your personal information and being transparent about how we use it.
Last Updated: 01 April 2025
This Privacy Policy explains what data we collect, why we collect it, how we use it, and how you can update, manage or delete your information.
1. Who We Are

The BU Life is a wellness and travel company offering Pilates, Gyrotonics, immersive experiences and conscious living inspiration. Our website address is: the-bu.life. We use HubSpot to manage communications, marketing, and guest engagement.

We collect personal information when you interact with us online or sign up for updates. This may include:

  • Website usage data through cookies and analytics tools
  • Your name
  • Email address
  • Phone number (if provided)
  • Interests or preferences (e.g., retreats, wellness content)

We collect this information so we can:

  • Send occasional soulful updates, wellness inspiration, and news about upcoming journeys
  • Respond to your questions or enquiries
  • Personalise your experience on our website
  • Improve our offerings and content based on user interest
  • Communicate essential travel and booking information when relevant

We do not sell your data, ever.

Your data is securely stored and managed via HubSpot, our trusted CRM provider, which uses industry-standard encryption and security practices. You can learn more about HubSpot’s security compliance here.

We take all reasonable steps to keep your data safe, but please remember that no system is 100% secure.

We only share your personal information with:

  • Trusted service providers such as HubSpot, who help us manage communications and customer data
  • Travel partners and logistics providers only when necessary for booked journeys, and always with your consent

We do not share your data for marketing purposes with third parties outside of The BU Life.

You have full control over your data. You can:

Request to view, update or delete your personal information by emailing us at: [insert contact email]

Unsubscribe at any time using the link in our emails

We use cookies (tiny data files stored on your device) to:

  • Understand how our site is being used
  • Enhance your user experience
  • Track traffic through analytics tools like HubSpot

You can manage cookie preferences in your browser settings at any time.

The BU Life does not knowingly collect personal information from children under 13 years of age. If we become aware that we’ve inadvertently gathered such data, we’ll delete it immediately.

This Privacy Policy may be updated from time to time. If changes are made, we’ll update the date at the top of this page and, where appropriate, notify you via email.

If you have any questions about this Privacy Policy or how we handle your data, please contact us at: sam@the-bu.life.